On June 29, 2024, AJENDLESS senior management and CP Group procurement department successfully held the second procurement docking meeting for alcoholic products in Bangkok. This meeting has entered the stage of detailed business coordination and specific product selection and tasting in the formal procurement process, marking the substantive stage of cooperation between AJENDLESS and CP Group.
During the conference, AJENDLESS showcased its international liquor product line and exclusively operated Maotai ecological series products. These products integrate traditional Chinese brewing techniques with modern technology to meet the diverse needs of the international market. As the exclusive overseas operator of Maotai Ecological Series products, AJENDLESS focuses on introducing the unique advantages and potential of these products in overseas markets.
CP Group highly recognizes AJENDLESS's product quality and brand philosophy. Both sides conducted in-depth discussions on product positioning, market strategy, and sales channels, and reached preliminary cooperation intentions. They also conducted detailed communication on the selection and tasting of specific products. CP Group plans to fully leverage its retail network advantages in Southeast Asia and other international markets to further promote AJENDLESS and Maotai ecological products.
The success of this conference not only demonstrated AJENDLESS's firm pace in the international market, but also reflected the strong momentum of China's high-quality Baijiu brand to expand the international market. By collaborating with international retail giants like CP Group, AJENDLESS is expected to promote Chinese liquor culture in a wider international market and enhance the brand's international influence.
In the retail sector, CP Group owns multiple well-known supermarket brands, including Bufenglian, 7-Eleven, Makro, and CP Fresh. These brands constitute CP Group's strong commercial retail network, covering multiple segmented markets from convenience stores to large supermarkets. Through cooperation with CP Group, AJENDLESS and Maotai Ecological Products will have the opportunity to enter this vast retail system, thereby rapidly expanding their sales channels and brand influence in Southeast Asia and other international markets.
About CP Group：
Charoen Pokphand Group is a multinational enterprise group headquartered in Thailand, with operations in multiple countries and regions around the world. As one of the largest private enterprises in Thailand, CP Group is involved in multiple fields such as agriculture, animal husbandry, food, retail, and telecommunications, and is an important and influential enterprise group in the Asian region.