On May 16, 2024, the China (Guizhou) Thailand Economic, Trade, Culture and Tourism Cooperation Symposium was held in Bangkok, Thailand. Li Bingjun, the Governor of Guizhou Province, attended the meeting and witnessed the signing of projects between Guizhou Aijiang Sansheng Technology and the Taichung China Health Industry Development Promotion Association and other Chinese and Thai enterprises. And they cordially met with Jacky Xian, CEO of AJENDLESS Aijiang Sansheng, and co-founder Xiao Qihua, listened to Aijiang Sansheng's strategic layout in Thailand and global markets, and tasted its sauce wine products.
After this symposium, AJENDLESS held a grand "Love Sauce Sansheng Product Tasting and Thai Company Establishment Strategy Release Conference" in the same conference hall, marking the official entry of AJENDLESS sauce wine products from Shenger International into the Southeast Asian market. This event attracted numerous political figures, chambers of commerce, capital, industry insiders, and media representatives from China and Thailand to attend the event in person. At the same time, the channel investment fair was also held simultaneously at the Aijiang Sansheng Exhibition Hall in Guizhou, China. Hundreds of dealers witnessed this important moment together through live broadcasts.
Chinese representatives attending the event include Xie Qiang, Director of Guizhou Investment Promotion Bureau, Ren Ren, Chairman of Guizhou Modern Logistics Industry Group Co., Ltd., Zhong Tiaoyong, Chairman and General Manager of Guizhou Construction Investment Group Co., Ltd., Wang Gui, General Manager of Guizhou Tire Company, Ding Linhong, Chairman of Guizhou Chitianhua Group Co., Ltd., Xia Hua, Chairman of EVE Group of Yiwen Group, Zhao Shengming, Chairman of Wanda Group, Xu Danchan, President of Advantage Capital, Li Dong, President of Caizhong Financial Holding Co., Ltd., CEO Jacky Xian, Founder and CEO of AJENDLESS Aijiang Sansheng Technology, Xiao Qihua, Co Founder of AJENDLESS Aijiang Sansheng Technology, and accompanying Guizhou Governor this time. All the Guizhou delegations who visited, inspected, and exchanged ideas with Thailand were present, including the main leaders of the Thai Ministry of Commerce, the Chinese Chamber of Commerce in Thailand, and various Chinese chambers of commerce throughout Thailand, Representatives of renowned Chinese and overseas entrepreneurs participated in the event, with nearly 400 guests attending. It is one of the largest events held in Thailand China business cooperation this year.
It is worth mentioning that at the event, six heavyweight guests from China and Thailand, including political figures, representatives of chambers of commerce, and investment institutions, delivered speeches.
Xie Qiang, Director of the Investment Promotion Bureau of Guizhou Province, stated that the establishment of a branch of Aijiang Sansheng in Thailand is not only an important milestone in the development of the enterprise, but also another witness to the friendship between China and Thailand. He hopes that Aijiang Sansheng's development in Thailand will continue to flourish.
Mr. Ronnarong Phoolpipat, Director of the International Trade Promotion Department of the Ministry of Commerce of Thailand, said, "Thailand welcomes companies like AJENDLESS with global strategic thinking, innovative technology, high-quality, and cultural connotations to enter our market. We look forward to working together with AJENDLESS to promote economic and cultural exchanges between Thailand and China."
At the meeting, Lin Chuqin, Chairman of the Thai Chinese Chamber of Commerce, pointed out that "our Thai Chinese Chamber of Commerce has a development history of 114 years and has long been committed to maintaining the friendship between Thailand and China, promoting economic and trade cooperation, cultural exchange, and foreign investment. We hope that more outstanding enterprises like AJENDLESS Aijiang Sansheng will land in Thailand, and we will provide more support and assistance to enterprises. We wish Aijiang Sansheng better development in Thailand."
"As representatives of the Guizhou Chamber of Commerce in Thailand, we strongly support the development of Aijiang Sansheng in Thailand. We believe that with the joint efforts of both parties, Aijiang Sansheng soy sauce wine will surely achieve brilliant achievements in the Thai market," said Diao Kejia, President of the Guizhou Chamber of Commerce in Thailand.
In addition, Ms. Xu Danchan, the representative of investors and the President of Advantage Capital, a well-known investment institution, and Li Dong, the President of Caizhong Financial Holding, stated, "We are full of confidence in the future of AJENDLESS and will do our best to mobilize resources to empower the company and provide necessary support and assistance for its listing in the United States."
At the press conference, Jacky Xian, CEO of AJENDLESS Love Sauce Sansheng, and Qiu Qian, President of the Taichung Health Industry Development Promotion Association, witnessed the signing ceremony of the Thai company and held a ribbon cutting ceremony.
JACKY XIAN introduced AJENDLESS's product planning, global channel layout, and launch preparation progress to the attending leaders and guests. He stated that AJENDLESS, as a cutting-edge enterprise with soy sauce products as the foundation and technological innovation as the core, is the first liquor enterprise to embrace AI. Currently, AJENDLESS has dozens of products from four major sub brands. In addition to the "My Love Sauce" series of soy sauce wines at this tasting event, we are gradually launching AIJIANG WHISKY sauce flavored whiskey and soy sauce alcohol beverages that are suitable for the young market. At the end of this year, we will also release the world's first personalized customized soy sauce wine designed, blended, and customized by AI. We will fully utilize Thailand's geographical advantages and market potential, connect soy sauce products with the catering industry, establish a channel network radiating to Southeast Asia, promote the dissemination and development of soy sauce culture in Thailand, and bring high-quality and diversified soy sauce products to more overseas consumers.
The establishment of the Thai company this time is an important step in AJENDLESS's internationalization strategy for Aijiang Sansheng. The high standards and grandeur of the event fully reflect AJENDLESS's determination and confidence in promoting the internationalization process. In the future, the company will continue to increase its efforts to expand overseas markets, pass on the essence of traditional Chinese sauce wine culture through innovation and quality services, and let more international consumers feel the unique charm of sauce flavor Baijiu.