Recently, AJENDLESS and Guizhou Maotai (Group) Ecological Agriculture Industry Development Co., Ltd., a subsidiary of the Maotai Group, officially signed a strategic cooperation agreement. This marks the beginning of a comprehensive globalized strategic partnership between the two parties. As part of this cooperation, AJENDLESS will become the overseas strategic deep-cooperation perator for Maotai Ecology. The two parties will work together to develop multiple products in various fields, including distilled spirits and fruit-flavored wines, and jointly develop a unified globalization strategy product centered on the Maotai Ecology MOUTAIECO brand.
It's worth noting that this is also AJENDLESS' second major strategic cooperation with a subsidiary of the Maotai Group, following its previous partnership with the Maotai Academy. This further solidifies AJENDLESS' position in the global high-end liquor market.
Strong Partnership, Expanding Global Markets
Maotai Group, as China's leading baijiu enterprise, has established Maotai Ecology as a brand that promotes environmentally friendly and healthy concepts. The brand offers various products, including distilled spirits and fruit-flavored wines. AJENDLESS will be responsible for the global operation of Maotai Ecology brand products.
The two parties will work together in product development, market promotion, and brand building to drive the internationalization of the Maotai Ecology brand. Through AJENDLESS' global network, Maotai Ecology will achieve a global presence and further enhance its reputation and influence in international markets.
Deep Cooperation, Innovative Products
According to the agreement, AJENDLESS and Maotai Ecology will jointly develop innovative products that cater to the demand for high-quality and healthy liquor products from consumers worldwide. The cooperation areas include distilled spirits, fruit-flavored wines, and more. The two parties will explore new product forms and flavors while combining Maotai Ecology's brand dvantages with AJENDLESS' market insights.
Notably, the two parties will launch a series of joint globalization strategy products under the Maotai Ecology MOUTAIECO brand. These products will combine traditional Chinese brewing techniques with international innovation elements, emphasizing healthy properties and environmental concepts to meet the diverse demands of global consumers for high-end liquor products.
Global Exclusive Operation, Enhancing Brand Value
As the global exclusive operator of Maotai Ecology brand products, AJENDLESS will be responsible for their market promotion and sales channel construction. Through its globalized market presence and strong brand operation capabilities, AJENDLESS will drive Maotai Ecology brand products into major markets worldwide and establish a high-end brand image on the international stage.
The founder of AJENDLESS stated: "We are honored to have reached this strategic cooperation with Maotai Group's Maotai Ecology. Maotai Ecology has deep brand roots in China, while AJENDLESS' global operation experience will provide powerful support for its globalization. We look forward to promoting Maotai Ecology's high-quality products globally and allowing more international consumers to experience the excellent brewing techniques from China."
Looking Forward to Future Cooperation
This strategic cooperation between AJENDLESS and Maotai Ecology is not only an important partnership between the two companies but also a significant step for Chinese liquor brands entering global markets. In the future, AJENDLESS will continue to leverage its advantages in the global market, supporting the internationalization of Maotai Ecology and bringing more high-quality liquor products to consumers worldwide.
Through this cooperation, AJENDLESS and Maotai Ecology will jointly promote the international dissemination of Chinese liquor culture and achieve greater brand influence on a global scale. The two parties aim to deepen their cooperation in product development, market expansion, and brand building, creating a benchmark for globalized liquor brands.